You're too close to see it. I'm not.
The Outside-In
A stranger's reaction to your brand.
From an experienced eye.
You can't read the label from inside the jar.
You built it. You named it. You know why every decision was made the way it was. That knowledge is the problem, because it's the one thing your customers don't have.
They arrive cold. They read what's actually in front of them, in seconds, and decide. You will never see it the way they do, because you can't unknow what you know.
That gap doesn't close from the inside.
What it is
I read your brand from your customer's side and show you what it's really costing you. What's pushing the right people away, and the first moves that bring them back.
No call, no meeting, no diary. You give me a few core details, I look, and within five working days you get a walkthrough and a one-page plan.
What you get
A walkthrough
Me, talking you through what a stranger meets when they find you – in the order they meet it. Recorded, so you can watch it twice and send it to whoever else needs to see it.
A one-page plan
What I see, the gap, the three moves that matter, and one thing to do this week. One page, because if it needs twenty you won't act on any of it.
Most people would offer you a call. I'd rather not.
The moment we talk, you'll explain your brand to me. You'll fill in the gaps, supply the context, tell me what you meant by it. And I'll start seeing it the way you do, which is the one thing I'm being paid not to do.
So I look first. Cold, in the order a stranger meets it, with nothing you've told me in the way. You get the read before I get your version of it.
Once you've had it, my inbox is open.
How it works
Pay
One payment. No proposal to wait for, no scoping call to sit through, nothing to arrange.
Answer a few questions
Where to find you, who you're for, what you'd want a stranger to understand. Under five minutes.
The read lands
Within five working days, the walkthrough and the plan arrive in your inbox. That's the whole process.
What I can see from outside. And what I can't.
- Your website, in the order a stranger meets it.
- Your profiles, your bio, the way you show up where people look you up.
- Your language. What you claim, and what it sounds like you're claiming.
- Where you sit next to the people you're competing with.
- Anything behind a login.
- Anything mid-rebuild that isn't live yet.
- Anything that only exists in your head.
That last one is the point. If it isn't visible, it isn't working yet – and that is usually the most useful thing I will tell you.
£500
One payment. Five working days. Three moves that matter.
Get The Outside-In →Questions first? brand@un-usual.co.uk