Make it Matter
The Matterverse is one of those ideas that's as simple as it is vast — a play on the brand purpose and the idea of a connected space where colleagues share how they're making an impact.
I worked with Deloitte on engaging their people with their brand purpose, 'Making it Matter' — helping colleagues draw a line between the organisation's overall purpose and their own individual contribution.
Not to get swept up in the metaverse hype, a second idea grounded the campaign in reality. Inspired by blue plaques, MatterPoints could be scanned to open a story of a local colleague's contribution — putting real people and real places at the centre.
Ideas stretched further still: a hypothetical cryptocurrency called MAT, whose value depended on colleagues living the purpose and demonstrating behaviours that matter — adding a gamified layer to the conversation.
Who better to talk to in the Matterverse than the UK CEO himself — in avatar form?
"Stretch thinking into a future space — then bring it back to what your contribution will be."
The potential space for dialogue and connection needn't be an actual 3D virtual world — but somewhere for colleagues to share stories and champion each other from across the network. The concept was designed to stretch, while staying rooted in something real.
Completed while at McCann Synergy