You are not as different as you think you are. Neither is your competitor.

Stand Back is a long-form, on-demand video course for founders — direct access to 20 years of brand expertise, without the agency price tag.

Most founders build the brand they like: the logo, the colours, the details that please them. But brand isn't for you. It's for your audience. Fixate on what you prefer and you lose sight of the people you're actually trying to reach — and how to reach them.

Stand back, and the brand comes into focus. This is where that starts.