You’re too close to your business to see your brand.
You are not as different as you think you are. Neither is your competitor.
Stand Back is a long-form, on-demand video course for founders – direct access to 20 years of brand expertise.
Most founders build the brand they like: the logo, the colours, the details that please them. But brand isn’t for you. It’s for your audience. Fixate on what you prefer and you lose sight of the people you’re trying to reach.
Stand back, and the brand comes into focus.
Three ways in
Learn to stand back
A self-paced video course. Twenty years of brand thinking. Learn to see your own brand from the outside.
Join the waitlist →The Outside-In
A senior outside read of your brand, one to one. The fastest way to see what you’re too close to see. Direction and advice, from someone who has never been inside it.
Get The Outside-In →The eye-test
A light, regular outside eye as you grow. A periodic check that keeps your brand honest, and keeps you from drifting back inside the jar.
Book a call →Join the waitlist
Be first through the door when Stand Back opens.