You’re too close to your business to see your brand.
You’re not as different as you think. Neither is your competitor. That’s camouflage.
Stand Back is a long-form, on-demand video course for founders – direct access to 20 years of brand expertise.
Most founders build the brand they like, and make it look like the category so it feels legitimate. Two problems. You can’t see it from inside, and nobody can pick it out from outside.
Before you stand out you need to Stand Back.
Three ways in
Stand Back
A self-paced video course. Twenty years of brand thinking. Learn to see your own brand from the outside – and what’s camouflaging it.
Join the waitlistThe Outside-In
A senior outside read of your brand, one to one. The fastest way to see what you’re too close to see. Direction and advice, from someone who has never been inside it.
Get The Outside-InGet Direction
The Outside-In shows you what a stranger sees. Direction decides what you do about it – my outside view and your inside one, worked into a plan for where the brand goes next.
Book a callJoin the waitlist
Be first through the door when Stand Back opens.