The Camouflage Test
Your brand fits in. That’s the problem.
You paid for a brand that looks like it belongs in your category. It does. So does everyone else’s. The customers you want look across all of you, see the same thing several times, and pick whoever they noticed first.
That has a name. Category camouflage. You feel it before you can say it: good work, a fair price, and the wrong people turning up, or nobody much at all.
From inside, it doesn’t look like hiding. It looks like fitting in.
What it is
A test you run on your own brand. Three tasks, set out in a PDF that lands in your inbox as soon as you’ve paid. No call, no waiting on me. You can start tonight.
It shows you how people actually react to your brand, and how far that is from what you meant.
But you’re on the inside. You can’t mark your own test.
So it doesn’t stop with you. Three people answer too, from where they stand: someone who already buys from you, someone who only just started, and someone who barely knows you exist.
How it works
You answer
Twenty questions about your own brand, gut reaction only. Some put it beside the rest of your category, names covered. A score out of twenty. Do it before you ask anyone else, because the first answer is the true one.
They answer
Send the questions. What comes back is a view of your brand you’ve never had: people telling you what they see with nothing to gain by being kind.
Now compare
Their words beside yours. The gap between what you meant and what they saw is what the camouflage is costing you. They see sameness. Everything that’s different about you is hidden.
You’ll see it in their words. Not mine.
£29
One payment. A PDF in your inbox. Three tasks, run at your pace.
Take the testWant a senior outside read once you’ve seen it? Your £29 comes off The Outside-In if you buy it within 90 days.
Questions first? brand@un-usual.co.uk